Aizu-Wakamatsu, located in Fukushima Prefecture, is home to a wide variety of unique souvenirs — from traditional crafts and local sweets to regional sake and gourmet specialties. Perfect as travel mementos, gifts for loved ones, or souvenirs for your return home, these local treasures capture the charm and spirit of Aizu. In this guide, we’ll introduce the top recommended souvenirs in a ranking format, organized by category.Discover the must-buy items that showcase the rich culture and flavor of Aizu!
Aizu-Wakamatsu: Top 5 Local Gourmet Souvenirs
Aizu-Wakamatsu is a region blessed with rich nature and a deep historical heritage, offering a wide variety of local gourmet foods made from regional ingredients.During your visit, don’t miss the chance to bring home some of these delicious specialties as souvenirs. In this article, we’ve ranked the top local gourmet souvenirs that best represent the unique flavors of Aizu.Enjoy the taste that has been loved by locals for generations!
No.1 | Aizu “Kozuyu”
Kozuyu is one of Aizu-Wakamatsu’s most iconic local dishes, cherished by generations of locals.
This comforting soup is made with a variety of ingredients such as mountain vegetables, mushrooms, and seafood, offering a delicate yet rich flavor—especially appreciated during the colder months. What sets Kozuyu apart is its abundance of ingredients and the depth of its umami-rich broth. Because it features seasonal, locally sourced ingredients, the flavor can vary slightly depending on the time of year, making it a dish you’ll want to enjoy again and again.
As a souvenir, Kozuyu is available in convenient forms such as seasoning kits and ready-to-eat retort pouches, allowing you to easily recreate the authentic taste at home. Not only is it a great way to relive your travel memories, but it’s also a thoughtful gift to share with family and friends. With its deep connection to nature and tradition, Kozuyu truly stands out as the king of Aizu-Wakamatsu souvenirs.
It is said to have originated from samurai cuisine.
No.2 | Aizu Local Chicken Curry
One of the most popular local gourmet dishes in Aizu-Wakamatsu is Aizu Jidori Chicken Curry. Aizu Jidori refers to locally raised chicken nurtured in the region’s rich natural environment, known for its firm texture and concentrated umami flavor. This curry highlights the distinct taste of the jidori chicken with a spicy and flavorful kick that captivates anyone who tries it.
Made with plenty of local vegetables and spices, Aizu Jidori Chicken Curry is carefully prepared and often available in convenient retort pouch packaging, making it easy to enjoy authentic flavors at home. Just heat it up, and you can savor the true taste of Aizu even on busy days. It’s not only a perfect souvenir to bring back from your trip but also a delicious meal for everyday dining.
It has a strong medium-spicy flavor with well-balanced spices.
No.3 | Kiichi’s Morning Ramen – 4 Servings Pack
Kiichi’s Morning Ramen is one of the beloved local ramen varieties in Aizu-Wakamatsu, especially popular as a breakfast option.
This product comes in a convenient 4-serving package, allowing you to easily enjoy authentic ramen at home. The soup features a light and refreshing flavor, perfect for starting your day. Adding toppings like special chashu pork, green onions, and bamboo shoots enhances the delicious taste even further.
Kiichi’s Morning Ramen is loved not only by tourists but also by locals, making it a true taste of Aizu’s food culture. It’s a perfect souvenir that’s sure to please, making an excellent gift for family and friends. When visiting Aizu-Wakamatsu, be sure to pick up this morning ramen as a memorable keepsake.
There’s also a way to prepare it as chilled Chinese-style noodles (Hiyashi Chuka).
No.4 | Aizu Koshi-Hikari Miso
Aizu Koshihikari Miso is a renowned specialty product of Aizu-Wakamatsu, made from carefully selected local soybeans and rice.
This flavorful miso, nurtured by Aizu’s pure water and the region’s seasonal natural ingredients, is characterized by its mild sweetness and rich, deep umami. It’s an essential seasoning in home cooking and enhances the taste of dishes such as miso soup and simmered foods.
Moreover, Aizu Koshihikari Miso makes a wonderful gift. Bringing it home as a souvenir allows you to enjoy the authentic flavors of Aizu in your own kitchen, making it popular among tourists as well. This miso, which truly captures the local taste, is definitely a must-try item.
A recommended way to enjoy it is spreading the miso on grilled rice balls (yaki onigiri).
No.5 | Traditional Sauce for Katsudon
One of the most popular local gourmet dishes in Aizu-Wakamatsu is Sauce Katsudon, a breaded pork cutlet served over rice with a savory sauce. The key to its irresistible flavor is the traditional Sauce Katsudon sauce, which features a perfect balance of sweetness and tanginess. When combined with the crispy cutlet and steamed rice, it creates a truly appetizing dish.
Made with local ingredients and carefully handcrafted, this sauce allows you to easily recreate authentic Sauce Katsudon at home. It’s a highly appreciated souvenir, perfect for bringing the taste of Aizu back with you as a delicious reminder of your trip.
Enjoy the authentic flavors of your trip at home!
Aizu-Wakamatsu: Top 5 Traditional Souvenirs
Aizu-Wakamatsu is a region rich in history and culture, boasting a wide array of traditional souvenirs. Here, we carefully select and introduce exquisite items crafted by local artisans as well as famous specialties with a long-standing heritage. These souvenirs not only capture the charm of Aizu but also make perfect gifts or special treats for yourself. In the next section, we’ll present a ranked list of our top recommended traditional souvenirs, so stay tuned and enjoy!
No.1 | Aka-beko (Traditional Craft from Nozawa)
The most popular souvenir from Aizu-Wakamatsu is the Akabeko. Akabeko is a traditional folk craft from the Aizu region, shaped like a charming red cow figurine. Originally, it was made to ward off epidemics and to pray for the healthy growth of children. Today, it is not only a popular souvenir but also a favored decorative item.
What makes Akabeko special is its vibrant red color and the warm, handcrafted texture. Each piece is carefully finished by artisans, giving every Akabeko a slightly unique expression, making the selection process enjoyable. Additionally, Akabeko is known as a good luck charm, making it a thoughtful gift or celebratory item. When visiting Aizu, it’s definitely a must-have souvenir.
You can also enjoy a craft workshop to make a one-of-a-kind Akabeko, creating a truly personal souvenir!
No.2 | Aizu’s Tenjin God
The Aizu Tenjin-sama is a traditional craft beloved by the local people. This souvenir honors Sugawara no Michizane, the deity of scholarship, making it especially popular among students and exam takers. Its handmade design exudes a warm, nostalgic charm, making it a thoughtful gift.
Crafted from wood and brightly painted, the Aizu Tenjin-sama showcases the meticulous skill of local artisans, captivating all who see it. Its convenient size makes it easy to carry, and it can be enjoyed not only as a souvenir but also as a decorative piece, appealing to people of all ages.
Far from being just a simple souvenir, the Aizu Tenjin-sama is a special item that embodies the culture and history of Aizu. Be sure to pick one up when you visit!
It is a popular souvenir during exam season!
No.3 | Aizu Jokko (Traditional snack)
Aizu Jokko is a souvenir that allows you to easily enjoy traditional local cuisine from Aizu-Wakamatsu. This product is based on the traditional regional dish called “Jokko,” which has been cherished in the Aizu area for many years, known especially for its rich and deep flavors. Aizu Jokko is carefully handmade using fresh local ingredients.
The packaging is charming and makes it a popular gift or souvenir. It’s simple to prepare—just heat it up to enjoy the authentic taste of Aizu. Not only can you bring home a delicious memory of your trip, but sharing it with family and friends also offers a wonderful way to share the culture of Aizu. When visiting Aizu-Wakamatsu, be sure to pick one up!
I recommend the cocoa flavor!
No.4 | Hirotogawa Daiginjo Sake 720ml
Among the local sake of Aizu-Wakamatsu, Hirotogawa Daiginjo stands out as a particularly popular choice. Brewed using locally sourced rice and water, this exquisite sake is known for its fragrant aroma and smooth texture that captivates the palate. Carefully crafted to bring out the rich umami of the rice, it pairs wonderfully with meals.
Nurtured by the abundant nature of Aizu, this sake makes a perfect gift or souvenir. The convenient 720ml size is easy to carry and ideal for special occasions or gatherings with family and friends. Enjoying Hirotogawa Daiginjo is a wonderful way to deepen your travel memories of Aizu through its local flavors.
The fine, gentle carbonation is simply irresistible!
No.5 | nawashiro Craft Beer 17846
Inawashiro Craft Beer 17846 is brewed using the rich nature and pure water of Aizu-Wakamatsu. Made with locally sourced ingredients and crafted with great care, this beer features a fruity aroma and refreshing taste. The distinctive hop fragrance stands out, delivering a satisfying and full-bodied experience.
Popular at local pubs and restaurants, it’s an essential part of enjoying Aizu’s food culture. It’s also highly appreciated as a souvenir and makes a perfect gift for beer enthusiasts. Why not savor a special moment while experiencing the unique flavor of Aizu’s terroir?
The Brown Weizen allows you to fully enjoy its rich roasted aroma!
Aizu-Wakamatsu | Top 5 Popular Sweet Souvenirs
Aizu-Wakamatsu offers a wide variety of delicious sweets made with local ingredients. We have carefully selected perfect souvenirs to bring home as memories of your trip or gifts for your loved ones. Here, we present a ranked list of popular sweet souvenirs from Aizu. From traditional flavors to innovative treats, enjoy a diverse lineup of delightful sweets. Be sure to savor the sweet charm of Aizu!
No.1 | Mamadoru (Snack)
The most popular souvenir from Aizu-Wakamatsu is Mamadoru. This sweet treat features a moist dough filled generously with lightly sweetened cream, offering a gentle, homemade flavor reminiscent of a mother’s touch. Mamadoru is a traditional confection from Aizu, beloved by locals for generations.
The name combines “mama,” meaning “mother” in the Aizu dialect, and “doll,” derived from the Spanish word for “sweets.” With its adorable appearance, Mamadoru is perfect as a gift or a souvenir. The stylish packaging makes it an ideal present that’s sure to be appreciated. It’s truly one of the best souvenirs to bring home as a memory of your visit.
The limited-edition “Choco Mamadoru” is also available!
No.2 | Byakko Bishonen Monaka
Byakko Bishonen Monaka is a beloved specialty sweet from Aizu-Wakamatsu. This monaka features an adorable shape modeled after the White Tiger, not only making it visually stunning but also delicious. The outer wafer shell is crisp, while the inside is generously filled with high-quality smooth red bean paste. Its mild sweetness and rich bean flavor make it a treat enjoyed by people of all ages.
Additionally, Byakko Bishonen Monaka is inspired by local legends of Aizu, holding special meaning for the community. It’s a popular souvenir, cherished not only by tourists but also by locals. Perfect as a gift or a thoughtful token, this sweet allows you to experience the charm of Aizu in every bite. Be sure to try it when you visit!
You can buy it at the main store in Nanokamachi, Aizu-Wakamatsu, as well as at other outlets!
No.3 | Mizu Yokan
One of Aizu-Wakamatsu’s famous sweets, especially popular during the warmer months, is Mizu Yokan. This chilled red bean jelly is made from high-quality azuki beans, offering a smooth texture and a refined sweetness. When served cold, it provides a refreshing taste that’s simply exquisite.
Local Japanese confectionery shops craft handmade Mizu Yokan, which is not only delicious but also beautifully presented—making it a perfect gift or souvenir. What sets Aizu’s Mizu Yokan apart is its use of Aizu’s renowned local water, which enriches the flavor and distinguishes it from varieties found elsewhere. Enjoying this sweet treat allows you to savor the blessings of Aizu’s natural environment. Be sure to try it as a memorable taste of your visit!
It’s a specialty of Aizu Higashiyama Onsen!
No.4 | Aizu Mountain Salt Cream Puff
One of the most popular local sweets in Aizu-Wakamatsu is the Aizu Mountain Salt Cream Puff. Made with locally harvested mountain salt, this cream puff is known for its exquisite balance of sweetness and saltiness. The outer shell is crisp and flaky, while the inside is generously filled with smooth, creamy custard. The subtle salt enhances the flavor of the custard, offering a new and delightful taste with every bite.
Carefully handmade using local ingredients, this cream puff is loved not only by tourists but also by locals. It makes for a perfect souvenir and is a delicious way to experience the unique flavors of Aizu. Be sure to try it when you visit!
The cream isn’t overly sweet, making you want to come back for more!
No.5 | Toasted Soy Sauce & Perilla Seed Dressing
One of the most talked-about local gourmet items in Aizu-Wakamatsu is the Toasted Soy Sauce & Jūnen (Perilla Seed) Dressing. This flavorful dressing is made using jūnen—also known as egoma or perilla seeds—a regional specialty of Aizu, and is characterized by the rich, savory aroma of toasted soy sauce. It pairs perfectly not only with salads and chilled tofu but also works wonderfully as a sauce for grilled fish or meat dishes, adding depth and umami to your meals.
Jūnen is rich in omega-3 fatty acids and known for its health benefits, making this dressing both delicious and nutritious. Loved by locals, it’s a convenient way to enjoy the authentic taste of Aizu at home. Packaged in a stylish bottle, it also makes an excellent gift or souvenir. Add a touch of Aizu’s flavor to your table—you won’t be disappointed.
It’s also great on udon and fried foods!
Complete Guide to Aizu Souvenirs
Souvenirs from Aizu-Wakamatsu beautifully reflect the region’s rich culture and deep-rooted history. From local gourmet foods and traditional crafts to unique sweets, each item tells a story of Aizu’s heritage and is cherished as a true local specialty. Whether as a memory of your visit or a thoughtful gift for family and friends, these items are sure to delight.
In particular, Aizu’s local sake and regional dishes offer a taste of the area’s vibrant food culture. Handcrafted traditional goods are filled with warmth and care, making them long-lasting and meaningful keepsakes. For those with a sweet tooth, the wide variety of local confections—made with ingredients from the region—provide a perfect indulgence.
Through these souvenirs, you can rediscover the charm of Aizu-Wakamatsu and carry the memories of your journey even further. On your next trip or visit home, be sure to explore these local treasures—you’ll feel the spirit of Aizu’s rich culture and the heartfelt hospitality of its people.
